Apple to reduce iTunes Pricing
January 9, 2008
Apple today announced that within six months it will lower the prices it charges for music on its UK iTunes® Store to match the already standardised pricing on iTunes across Europe in Austria, Belgium, Denmark, Germany, Finland, France, Greece, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Sweden, Switzerland and Spain. Apple currently must pay some record labels more to distribute their music in the UK than it pays them to distribute the same music elsewhere in Europe.
Apple will reconsider its continuing relationship in the UK with any record label that does not lower its wholesale prices in the UK to the pan-European level within six months.
The DigMo! team welcome this decision and really hope to see more varied TV and Film content on iTunes UK in the near future. More Here.
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Filed Under News | Tags: iTunes, Mobile, uk
When though ? how many of us are going to actually buy from itunes UK with the thought that tomorrow the price is going to fall ?