The Future of Entertainment is Wiki

Posted on 13. Jul, 2007 by DigMo in News

Steve Coogan’s production company Baby Cow is leading the way in online entertainment with the launch of their latest venture Where Are The Joneses? the World’s first ever interactive daily online sitcom www.wherearethejoneses.com.

www.wherearethejoneses.com is an online, interactive, fictional, daily comedy collaboratively written by the Where Are the Joneses? community, i.e. the public. The story centres around Dawn Jones who has just found out that she is the product of a sperm donor and feels her true calling in life is to find her 27 brothers and sisters from the same donor.

Using Wiki technology, Where Are The Joneses? relies on the community to set the daily storylines, characters, settings and scripts. The community interact with production company Baby Cow to decide what happens next. Budding script writers are currently uploading episode scripts, contributors are pitching themselves to become a long lost sibling, people are even pitching their houses as locations – the possibilities are endless.

With the inclusion of Creative Commons (online tools that let authors easily mark their creative work with the copyright freedoms they want it to carry) in the project, Where Are The Joneses? is actively encouraging the community to legally share and remix their website offerings.

The power of online communities represents the democratisation of entertainment. Using Wiki to interact on every level will not only create audience ownership but it may also create pure entertainment genius.

http://www.wherearethejoneses.com

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