Today Apple announced that as well as the iPhone update coming 17th June a brand new iPhone 3G S is to be released two days later. The S on this occasion indicates ‘speed’. The phone is reportedly faster and as someone who is interested in photography boasts a 3megapixel camera with auto focus and video capabilities. I want one !iphone3gs

The possibilities and potential of a device that allows the recording of video, quick editing and output direct to YouTube all from the palm of your hand are massive in education. Excitedly I headed to both the Apple and O2 websites to gather up as much information as possible in advance of the launch.

Previous Apple iPhone launch dates have been historically particularly exciting and memorable. In 2007 we have the launch of the first iPhone in the UK and many of us queued to get our hands on this cherished technology. Good friend Vox O’Malley documented his unique experience in Larne. Last July we had the epic fail of the iPhone 3G launch where thousands of UK customers all tried to upgrade through o2 at once. At this stage O2 offered the ability for current iPhone users to upgrade but re-start their contract. Again we queued,  hogged phone lines or refreshed the O2 website and despite the pain most of use had a new iPhone on launch.

All memories and the content of many reviews and blog posts. This time round things are different. In fact according to the information on the O2 website you won’t seen any 3G S content on this site until around next January as current customers can only upgrade when their current contract expires. I genuinely don’t think my current predicament is down to Apple who, I would think want to sell as many iPhone 3G Ss as they possibly can !

Renowned for my cynicism I wonder if this is to protect providers from the upgrade headache as iPhone 2G and 3G customers clamber for the latest release. My understanding is only current first generation owners (or new iphone customers) are able to upgrade without buying their way out of their current customers. The result with be a rather lackluster affair, exceptionally short queues (if any) and considerably less tweeting or blogging about first impressions or hands on.

It is a shame as devices such as the iPhone live on hype. If the bleeding edge technologists who live for upgrades aren’t able to get their hands on the device for another 6 or 7 months other devices have the opportunity to shine. I can see massive educational potential for the 3G S but won’t be able to put any of it into practice until 2010.

Like most other iPhone customers I can’t get my hands on the new device fast enough, sadly though I have 7 months cooling time. I would happily renew for an 18 contract for the new device but the option (currently) just isn’t there. A blow to the fanboy market and a real boost to the gray marketeers. Wise thinking ?

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